Paper towel brands abound in the household market, and for good reason. Nowadays, conscientious, intelligent homeowners are constantly looking for brands that can give them the best value for their money. Marketing psychology studies have shown that homeowners tend to exhibit consumer loyalty to practically every household item, from laundry detergent to furniture polish. In addition to this, household owners usually purchase such items wholesale or in bulk, meaning that the loyalty of consumers should mean a great deal to the companies involved. It comes as no surprise then that paper towel brands, like all other brands, seek to define themselves in the eyes consumers.
The thing is, when it comes to paper towels, the quality that most people look for is absorbency, a quality that is in turn directly correlated with the strength of the towel. Experiments have long been conducted to compare the performance of paper towel brands to one another. These experiments range from those done at home by consumers looking to get more bang for their buck, to those given to high school science classes as projects. Perhaps more noteworthy are those carried out under stringent conditions by aspiring physicists from academic research centers such as the Institute of Paper Science and Technology and the School of Chemical & Biomolecular Engineering in Atlanta, Georgia.
The most popular paper towel brands, which produce the products most frequently included in such studies, are Bounty, Brawny, 7th Generation, Viva, and Sparkle. The first property, absorbency, is actually the most important when it comes to determining cost savings. Many consumers are attracted to these towel brands that feature more sheets per roll without considering just how many sheets they're actually going to need to wipe up spills or messes. A .50 paper towel roll claiming to have, say, 100 sheets per roll may actually end up to be much more expensive than a two-dollar roll with only 90 sheets per roll that can wipe up spills using half the number of sheets the first roll called for. The "cheaper" these towels are only able to do half the work the "expensive " towels can, and as a result will require you to buy twice as many of them to clean up the same mess.
Another important quality of paper towels is their so-called 'wet strength'. The term describes the capacity of what is, ultimately, a soluble material to hold together when weighed down by a large measure of liquid. Many consumers have probably had the experience of purchasing paper towels that exhibit excellent strength when dry, but fall apart in your hands the moment they get wet. It can get very frustrating indeed when you're trying to clean up a mess and discover that your wadded paper towel is tracking chunks of soggy paper all over the place.
Absorbency and wet strength are two very important qualities for which consumers are advised to look when making their choice amongst the often bewildering array of paper towel brands on the market today.
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